Storytelling – 3 Quick Tips To Skyrocket Your Tales

This blog covers the foundations marketers can implement to make sure the stories they deliver to audicnes are engaging and follow best practices.
How to build customer personas: The marketing guide

What is a persona in marketing? A marketing persona is essentially a character that personifies your audience best. The reason brands and marketers spend so long building personas is so that they can understand their audience. Whether you imagine your target audience as one of the Sanderson Sisters from Hocus Pocus or Ned Schneebly from […]