As Head of Marketing at Arke, Lydia leads the strategic growth of the marketing department, managing the brand and supporting the sales team in achieving the business’s objectives.

Lydia has experience in growing brands and reaching new audiences using out-of-the-box techniques, having worked for the past 9 years in industries from higher education to manufacturing.

Lydia is obsessed with her adorable English bulldog Hector, whose favourite food is a Full English. Lydia loves spoiling Hector and helping him model for his Instagram page! If anyone needs a dogfluencer, Hector is your man!

• Marketing strategy
• Email marketing
• Social media marketing
• Content planning
• Brand building
• Content creation
• Website management
• PR and Communications