Marketing Strategy

Marketing planning that turns ideas into impact.

Let's talk strategy

Strategy is the blueprint behind every successful, marketing department.

It starts with deep marketing research, truly understanding your audience and their pain points, then evaluating if you meet their needs. Arke helps brands by holding up the mirror, speaking with customers and mapping your market landscape to understand the path to growth, whether this is through advertising, distribution channels, product/packaging development or overhauls in processes. We turn this into a clear and actionable plan.

Arke will provide brand positioning reports and go-to-market planning covering communications, channel selection and performance tracking, ensuring every marketing tactic works in sync to move the needle.Our experienced strategy team works with our specialist across brand, content, digital, web and paid media to build insight-led and results-focused, marketing plans.

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strategy

Strategy is the blueprint behind every successful, full-service campaign.

It starts with understanding your audience, objectives, and market landscape, and turns that knowledge into clear, actionable direction. From brand positioning and go-to-market planning to channel selection and performance tracking, strategy ensures every campaign element works in sync to move the needle. It’s about saying the right thing, in the right place, at exactly the right time.

At Arke Agency, we go beyond just executing campaigns: we’re strategy-led marketers. Our strategy team works across brand, content, digital, and paid media to build insight-led and results-focused, end-to-end marketing solutions. From first impression to final conversion, we’re with you every step of the way.

Consultancy Services

From insight to impact - end-to-end strategic marketing support

Consultancy Services

Market research & analysis
Brand audit
Customer insights
Positioning strategy development
Brand identity creation and messaging frameworks
Marketing funnel development
Marketing automation review
Marketing Strategy and Annual Planning

Competitor Research

Get the edge with data-led competitor intel

Competitor Research

Competitor identification
Product and service analysis
Brand positioning analysis
Customer feedback and perception analysis
Competitor benchmarking
Competitor activity monitoring
Strategic recommendations

Auditing & Benchmarking

Know where you stand - and how to move forward

Auditing & Benchmarking

Brand and market analysis
Customer analysis
Brand performance evaluation
Marketing channel effectiveness
Campaign performance review
Digital marketing review
Recommendations and actionable insights

Platforms & Tools We Utilise

Industry-leading tools and platforms to drive smarter decisions

Platforms & Tools We Utilise

Global Web Index, Semrush, Screaming Frog
Google Analytics 4 (GA4), Big Query
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
HubSpot, Salesforce
Meltwater
Sprout Social, Hootsuite, Mailchimp

Looking for visuals that captivate and connect? Get in touch with us today to start your creative journey with Arke.

Working on award-winning campaigns with:

Asset Bank:
A DAM Good Campaign

Key Results

260% increase in leads during highest-performing month

Relaunched after 4 years out of market with record-breaking results

12-month global campaign across UK, US and Europe

Most successful paid media campaign in Asset Bank’s history

Asset Bank:

a DAM Good Campaign

CASE STUDY

We partnered with Asset Bank to relaunch their digital asset management platform after a long pause in marketing activity, using sharp strategy and bold creative to cut through a crowded B2B space. We focused on real user problems – scattered files, lost time, clunky workflows – and turned them into clear, benefit-led messaging.

Our media strategy combined intent-driven search with tailored creative across paid social, display and remarketing. With playful tone and targeted placements, we reintroduced the brand with clarity, personality and purpose.

The result? A surge in leads, improved efficiency and a standout performance that proved smart strategy and strong creative still win in B2B.

Paid Media Agency Led Campaign of the Year finalist at the European Paid Media Awards 2024.

Key Results

260% increase in leads during highest-performing month

Relaunched after 4 years out of market with record-breaking results

12-month global campaign across UK, US and Europe

Most successful paid media campaign in Asset Bank’s history

Arke’s meticulous approach, attention to detail and communication throughout the project provided us with invaluable market insights. Their analysis highlighted suggested areas for improvement and opportunities for growth, leading to actions we could take forward to enhance our competitive positioning. Arke’s expertise and dedication were instrumental in the success of this project.”

– Customer Acquisition Lead, Asset Bank

– Customer Acquisition Lead, Asset Bank

As recognised by:

What our clients have to say...

“We appointed Arke at the end of 2023...Throughout that process, and since, I’ve found the team there to be incredibly professional but equally personable too. The team are super responsive to work requests; from large-scale media strategies through to smaller one-off creative projects. It’s clear the team at Arke have strong processes in place when it comes to working with clients...something that is invaluable to me and my small team.”

“We love how Arke responded to our feedback and approached us with a new campaign concept and library of creative that fits into our wider brand goals. As we have continued to work closely together, the strategic support in achieving our objectives is incredible.”

“Arke has been a true asset to Brighton Festival’s digital growth throughout the campaign. The constant communication and recommendations to optimise our channels has been exemplary, and we look forward to continuing this relationship with them further.”

“The way Arke has driven and managed this campaign, alongside the results, is exemplary. It has given us the confidence to let Arke lead the way on our future campaigns and determine the direction our paid media needs to go in to truly drive our brand forward.”

“Arke aren’t like other agencies I’ve worked with before, they’re refreshing.”