ADVERTISING AGENCY

Paid Media

Strategic campaigns, built to perform

Paid ads that deliver

Paid Media puts your ad campaign in front of your future customers. It’s not just about increasing visibility; it’s about creating targeted campaigns that reach the right people, at the right time, with messaging designed to drive action. Whether your objective is improving ROI, lead generation, or driving brand growth, a well-executed advertising strategy turns investment into measurable business outcomes. At Arke, our certified and experienced Paid Media team deliver objective-led, platform-specific strategies backed by data and audience insight from industry-leading tools. We manage, optimise and scale campaigns across all core Pay-Per-Click (PPC), digital and traditional advertising channels, including Google, Meta, TikTok, Snapchat, Spotify, LinkedIn, Amazon, TV, Out-of-Home and more, leveraging performance analysis to refine every campaign element. From an effective strategy, targeting and bidding, to creative testing and conversion tracking, we ensure that every penny of your media budget is used to maximise results.

Let's talk travel

Travel and tourism has never been more dynamic.

That’s exciting – but it also means trends shift fast, influencers shape demand, and your audience is more diverse than ever, with different groups seeking different things: value, uniqueness, flexibility, or inspiration.

We help travel brands navigate that complexity. From adapting to fast-changing behaviour to building scalable strategies that work across channels and markets, we bring clarity, creativity and measurable results. Whether you’re chasing bookings, loyalty, or market share – we help you get there.

REACH THE RIGHT AUDIENCE, WHEREVER THEY ARE.

Paid Media services that inspire action.

Across all channels

From search to social to streaming, your audience is already out there. Paid media puts your message in front of them at the moments that matter, whether they’re discovering something new, comparing options, or ready to book. We use data-led targeting to make sure your ads don’t just appear, they resonate.

Turning attention into action

Clicks aren’t the end goal – conversions are. Our campaigns are built to inspire action, whether that means ticket sales, bookings, donations, or memberships. With creative that speaks to both the head and the heart, we bridge the gap between curiosity and commitment.

Maximise every pound you spend

Paid media is only powerful if it delivers a return. We make sure your budget works harder by optimising campaigns daily, testing creative, and refining targeting. The result? Ads that cut wasted spend, drive measurable growth, and deliver real impact where it counts.

Looking for campaigns that captivate and connect? Get in touch with us today to start your journey with Arke.

Working on award-winning campaigns with:

London Gatwick: Strategic Flight to Market Expansion

Key Results

2.33m

86%

Gatwick handled 2.33 million more passengers in 2024 compared to the previous year

86% increase in impressions across all media channels versus estimates

1542%

5-7%

1542% increase in Google Search clicks versus estimates

5–7% lift in positive brand associations around transport links since January 2024

CASE STUDY

We partnered with London Gatwick Airport to increase consideration among London flyers, focusing on convenience as the key reason to start their journey at the airport. Although Gatwick is the UK’s best-connected airport by train, some travellers held outdated views about its proximity to London and ease of access by public transport.

Using research into what convenience means to flyers, we launched an integrated campaign spanning 15 channels. Placements and locations were carefully chosen, personalising travel time and frequency messaging from each location to London Gatwick Airport. Our phased media plan included high-impact Out of Home across London train stations and high foot fall areas, targeted TV, Spotify ads, Uber Ride Ads, Meta, TikTok, YouTube, Amazon Ads and Google Search. This approach was supported with direct campaigns across Skyscanner and Kayak changing passengers behaviours at the point of flight searches. The ‘Sorry for the Convenience’ consideration campaign delivered significant results, exceeding targets and proved the investment and impact awareness campaigns can have on business objectives when data, research and measurement is aligned and used to optimise results.

Best Integrated Campaign & Travel / Leisure Campaign of the Year Finalists, UK Paid Media Awards 2025

Best Integrated Campaign &
Travel/Leisure Campaign of the Year Finalists, UK Paid Media Awards 2025

Key Results

Gatwick handled 2.33 million more passengers in 2024 compared to the previous year

86% increase in impressions across all media channels

1542% increase in Google Search clicks versus estimates

5–7% lift in positive brand associations around transport links since January 2024

“We are very impressed with Arke’s technical understanding of digital media and traditional media strategies. We love the culture that the senior team create as happy teams deliver great work.

They are very committed to and supportive of our business and go out of their way to help. Being a smaller agency we feel we get a good deal of focus from their team and they are agile to respond to our needs. Their attention to details is great and they have delivered some impressive thinking and results in the first campaign.”

– Senior Marketing Campaigns Manager,

London Gatwick Airport

– Senior Marketing Campaigns Manager,

London Gatwick Airport

As recognised by:

What our clients have to say...

“We appointed Arke at the end of 2023...Throughout that process, and since, I’ve found the team there to be incredibly professional but equally personable too. The team are super responsive to work requests; from large-scale media strategies through to smaller one-off creative projects. It’s clear the team at Arke have strong processes in place when it comes to working with clients...something that is invaluable to me and my small team.”

“We love how Arke responded to our feedback and approached us with a new campaign concept and library of creative that fits into our wider brand goals. As we have continued to work closely together, the strategic support in achieving our objectives is incredible.”

“Arke has been a true asset to Brighton Festival’s digital growth throughout the campaign. The constant communication and recommendations to optimise our channels has been exemplary, and we look forward to continuing this relationship with them further.”

“The way Arke has driven and managed this campaign, alongside the results, is exemplary. It has given us the confidence to let Arke lead the way on our future campaigns and determine the direction our paid media needs to go in to truly drive our brand forward.”

“Arke aren’t like other agencies I’ve worked with before, they’re refreshing.”

Get in touch

Got a mission for us? The Arkenauts are all ears! Book a call, drop your brief or enquiry into our digital portal, and we’ll be in touch faster than you can say “blast off!” 🚀

Brighton – Head Office

Arke Agency Ltd.
Floor 1
130 Queens Road
Brighton
BN1 3WB