Paid ads that deliver
Paid Media puts your ad campaign in front of your future customers.
It’s not just about increasing visibility; it’s about creating targeted campaigns that reach the right people, at the right time, with messaging designed to drive action. Whether your objective is improving ROI, lead generation, or driving brand growth, a well-executed advertising strategy turns investment into measurable business outcomes.
At Arke, our certified and experienced Paid Media team deliver objective-led, platform-specific strategies backed by data and audience insight from industry-leading tools. We manage, optimise and scale campaigns across all core Pay-Per-Click (PPC), digital and traditional advertising channels, including Google, Meta, TikTok, Snapchat, Spotify, LinkedIn, Amazon, TV, Out-of-Home and more, leveraging performance analysis to refine every campaign element. From an effective strategy, targeting and bidding, to creative testing and conversion tracking, we ensure that every penny of your media budget is used to maximise results.
Paid ads
that deliver
Paid Media puts your ad campaign in front of your future customers.
It’s not just about increasing visibility; it’s about creating targeted campaigns that reach the right people, at the right time, with messaging designed to drive action. Whether your objective is improving ROI, lead generation, or driving brand growth, a well-executed advertising strategy turns investment into measurable business outcomes.
At Arke, our certified and experienced Paid Media team deliver objective-led, platform-specific strategies backed by data and audience insight from industry-leading tools. We manage, optimise and scale campaigns across all core Pay-Per-Click (PPC), digital and traditional advertising channels, including Google, Meta, TikTok, Snapchat, Spotify, LinkedIn, Amazon, TV, Out-of-Home and more, leveraging performance analysis to refine every campaign element. From an effective strategy, targeting and bidding, to creative testing and conversion tracking, we ensure that every penny of your media budget is used to maximise results.
Looking for campaigns that captivate and connect? Get in touch with us today to start your journey with Arke.
Working on award-winning campaigns with:
London Gatwick: Strategic Flight to Market Expansion
London Gatwick: Strategic Flight to Market Expansion
Key Results
Gatwick handled 2.33 million more passengers in 2024 compared to the previous year
86% increase in impressions across all media channels versus estimates
1542% increase in Google Search clicks versus estimates
5–7% lift in positive brand associations around transport links since January 2024
CASE STUDY
We partnered with London Gatwick Airport to increase consideration among London flyers, focusing on convenience as the key reason to start their journey at the airport. Although Gatwick is the UK’s best-connected airport by train, some travellers held outdated views about its proximity to London and ease of access by public transport.
Using research into what convenience means to flyers, we launched an integrated campaign spanning 15 channels. Placements and locations were carefully chosen, personalising travel time and frequency messaging from each location to London Gatwick Airport.
Our phased media plan included high-impact Out of Home across London train stations and high foot fall areas, targeted TV, Spotify ads, Uber Ride Ads, Meta, TikTok, YouTube, Amazon Ads and Google Search. This approach was supported with direct campaigns across Skyscanner and Kayak changing passengers behaviours at the point of flight searches.
The ‘Sorry for the Convenience’ consideration campaign delivered significant results, exceeding targets and proved the investment and impact awareness campaigns can have on business objectives when data, research and measurement is aligned and used to optimise results.
Best Integrated Campaign & Travel / Leisure Campaign of the Year Finalists, UK Paid Media Awards 2025
Best Integrated Campaign &
Travel/Leisure Campaign of the Year Finalists, UK Paid Media Awards 2025
Key Results
Gatwick handled 2.33 million more passengers in 2024 compared to the previous year
86% increase in impressions across all media channels
1542% increase in Google Search clicks versus estimates
5–7% lift in positive brand associations around transport links since January 2024
“We are very impressed with Arke’s technical understanding of digital media and traditional media strategies. We love the culture that the senior team create as happy teams deliver great work.
They are very committed to and supportive of our business and go out of their way to help. Being a smaller agency we feel we get a good deal of focus from their team and they are agile to respond to our needs. Their attention to details is great and they have delivered some impressive thinking and results in the first campaign.”
– Senior Marketing Campaigns Manager,
London Gatwick Airport
– Senior Marketing Campaigns Manager,
London Gatwick Airport
As recognised by:
What our clients have to say...
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Have a project in mind, or looking for a paid media partner for your next campaign? Request a free briefing consultation today with our advertising team and we’ll be in touch soon.
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