The most targeted form of advertising, based upon audience digital profiles, beacon technology, demographic information, customer lists and online behaviour
The greatest range of multi-channel ad-inventory from display through to social media, mobile, native, audio, gaming, TV and outdoor
Billions of targeting and placement combinations enable AI-powered inventory purchasing, at scale, to optimise return
Mass premium placements and personalised creative provides detailed customer nurture tracks which reduces cost-per-conversions by up to 80%
The integration of AI and human optimization provides intricate ‘full-spectrum’ reporting and analysis, to inform forward-looking marketing strategies
Critical cross-device attribution to accurately measure ROI & feed predictive modelling engines for auto-optimisation & planning
Marketing Manager
University for the Creative Arts