Think Outside the Bot: AI Beyond Your Final Marketing Creative
AI for Creatives: Selling the Dream, Not the Machine On nearly every online platform, discussions about AI are everywhere. It can be a polarising topic, particularly when it comes to its use within the creative process in marketing, but exploring new tools is how our industry evolves. With so much coverage from a wide range […]
Get the most out of your TikTok ads
TikTok had a mind-blowing 672 million app downloads in 2022, and it’s only increasing. When you’re representing your company on TikTok, whether through organic posting or paid advertising, Arke can help you devise effective creative to resonate with your audience out of the 900 million active users of the viral app. However you might be […]
Get the most out of your Meta ads – harness creative best practice
Getting ads right is hard! We know it – you know it. Not only are there lots at stake, but also pretty often plenty of stakeholders too. Google reported that approximately 70% of success is driven by the creative – so no pressure! Here at Arke, we’re no strangers to devising a campaign and then […]
AI or Human: The revelations between machine and mankind
The past three weeks we’ve been on a mission to find out if AI can be a dependent tool in the marketing world and whether or not it’s really worth utilising. To do this, we set out with a series of challenges for our in-house creative team and online AI robots. We briefed them on […]
Smells like Success! The Arkenauts Win at UK Paid Media Awards
Did someone say winner, winner? That’s right! After a successful night at Tuesday’s UK Paid Media Awards 2023 we are over the moon to announce we won ‘Paid Social Media Campaign of the Year’ with our fantastic client Shay and Blue! Having previously won the European Paid Media Awards, this win adds value to the […]
Storytelling – 3 Quick Tips To Skyrocket Your Tales
This blog covers the foundations marketers can implement to make sure the stories they deliver to audicnes are engaging and follow best practices.
How to build customer personas: The marketing guide
What is a persona in marketing? A marketing persona is essentially a character that personifies your audience best. The reason brands and marketers spend so long building personas is so that they can understand their audience. Whether you imagine your target audience as one of the Sanderson Sisters from Hocus Pocus or Ned Schneebly from […]
Ultimate guide to branding: TOV and messaging framework
Do you have clear tone of voice guidelines in place for your brand? If you don’t already have a messaging framework in place, you need one, especially amid the cost of living crisis. Knowing how to craft your brand voice, be sensitive and communicate effectively with your audience is more important than ever when consumers […]
Marketer’s guide to brand values: How to stand out as a business
Looking to make your business stand out and increase brand engagement in a busy market space? Your brand values are the perfect place to start! As the cost-of-living crisis continues to rise, the battle for customer attention has never been higher, but so is the desire to save pennies and avoid big spending. Creative content […]
Creative & Cost-Efficient Ideas For Your Business
This blog recommends creative & cost-efficient approaches to marketing that small businesses could implement into their strategies.
How to Improve Your Business Through High-Impact Marketing
This blog teaches SMEs how to use high-impact marketing to keep costs low but ROI and engagement high throughout their marketing strategies.
Building brand equity amid rising inflation: A guide for brands
Inflation, rising energy bills, petrol prices through the roof… The cost of living increase really does sound like all doom and gloom. But businesses can’t just shut up shop in response to this. What to do? There are smarter, more strategic ways to deal with the crisis. Reassessing strategy and planning for a post-recession future […]
3 outstanding ads for inspiration – Arke’s Top Choices
Roll up, roll up! It’s our sweet selection of the best ads and campaigns out there right now. We asked our Arkenauts to deep-dive into their favourites from the last few weeks, and they certainly found the cream of the crop! No time like the present! Let’s get some inspiration for your creative campaigning and […]
How to market your movie: Your free resource
The entertainment sector is ever-changing and it can be hard to keep up with the latest developments, especially as we emerge from the other side of the Covid-19 crisis. With a wave of VOD (Video On Demand) platforms washing over us during lockdowns, and cinemas closed, you might be left wondering what the latest is […]
There’s a new partnership in the house
We’ve got news: We’ve partnered with Big Student House. We’ll be providing creative work for them, while maximising the impact of their paid advertising.
Rainbow Washing: What NOT to do through Pride 2022
This blog covers the dangers of brands rainbow washing and what companies can do to make sure communities are properly respected and represented.
Arke Agency partners with Shay & Blue
That sweet scent of partnership is breezing through the office right now. Arke is proud to announce our partnership with Shay & Blue, the fragrance company putting the natural and the individual at the forefront of their aromas. With a rooted affection for diverse and distinct fragrances, Shay & Blue intertwine inclusivity with eco-friendliness, creating […]
Hero Campaigns: How language leads to success
This blog covers how a selection of the greatest campaigns use language to make their ads more engaging and persuasive.
Channel 4 Goes Private – Has TV changed for good?
Channel 4, once a public service broadcaster, is in the midst of going private. So what does this mean for independent filmmakers, actors and production companies? Channel 4’s website clearly states its overarching social mission: ‘We aim to create change in the wider world through all of our activities: from TV, to streaming, social media […]
Hero Campaigns – Ads that stand the test of time
What makes an ad great? Even better, what makes an ad stand the test of time?
Brand building through emotion: Feeling the Metaverse
This blog explores the advertising possibilities of the metaverse and how emotional marketing could potentially work alongside it.
Super Bowl 2022 – Which brands won the big game?
This blog covers the best (and not so best) ads from the Super Bowl and what marketing inspiration we can take away from them.
The Best of Movie Marketing: Reddit’s Top Choices
This blog covers Reddit users’ top choices for the best movie marketing campaigns out there.
Here’s why you need to get creative in 2022
Creative marketing has never been bigger. Through social media and brand exclusivity, how can you take the spotlight in 2022?
TikTok – The best ad space for your films
This blog focusues on how TikTok can be the perfect ad space for movie marketing.
Out-of-Home or Out of Place?
What’s new in the OOH sphere in 2022? And what trends do you need to look out for to supercharge your advertising?
Back to the Big Ads – Is cinema stronger than ever?
Though life isn’t entirely back to being a box of chocolates just yet, at least we’re on track to good times being spent in the cinema once more. And with that comes the return of advertising on the big screen! In 2021, marketers expected a Rocky-style comeback for silver-screen advertising, anticipating that cinema viewership will […]
Trending on Twitter: What’s the latest?
What did Twitter’s Birdseye report reveal about Twitter users’ behaviours and sentiments in 2021? And how can brands translate this into their strategy?
Silence of the Cinema – Where’s the Audience Flocking To?
We’ve been monitoring the cinema-scape since the beginning of the pandemic. Now we’re looking to the future as cinema trips are back on the cards. But who will come out on top – the cinema or the streaming sites?
Facebook and Instagram ads: Where to start
The digital world is ever-evolving. From the continuous updates of systems to the level of interaction and opinions users have alongside the changes, finding innovative ways to get your brand out in a fast-paced digital era can be challenging. No need to worry! Arke’s arrived and is here to help simplify the process and help […]
Film Distribution: Brand Building and OTT
Making your film is one thing; getting it out there for the world to see is another. In our always-online world, the cinema isn’t the only way to get eyes on your movie. In a recent survey, 86% of respondents said they’ll pay the same (or more) for subscriptions in the next year. With an […]
From Days to Hours to Minutes: Streamlining the Creative Process
From Days to Hours to Minutes: Streamlining the Creative Process For over 16 years, David Leopold, the Senior Director of Creative Experience Technologies at ViacomCBS, has worked as an editor, producer, motion graphic designer and almost everything in between. Needless to say, David knows creativity like the back of his hand. In his Adobe Max […]
Adobe Max 2021: How Diverse Teams Elevate Creativity
Speaking on the first day of the Adobe Max conference, Tasha Lutfi, Principal Design Director at Microsoft and co-founder of Women in Design, discussed how diverse teams can spark creativity in a company, whilst highlighting crucial hurdles that need addressing in the workspace. Why Diversity Matters Referring to research Design Senses conducted in 2019, Lutfi […]
Adobe Max 2021: The Creativity Conference
Our deep-dive into the Adobe MAX 2021 conference.
The four brand essentials
In this blog, we’ll explore what comprises a brand, taking a deep dive into the four essentials.
Brand safety & advertising in a COVID-19 world
There’s a conspiracy afoot online! Recently, huge brands such as Amazon, Asos, Nike, and Ted Baker have been affected by algorithms allowing their adverts to appear on sites spreading Covid misconceptions. The Bureau of Investigative Journalism found that these companies were profiting off of adverts linked to sites that were falsely claiming news surrounding the […]
CMA brings in “Green Claims Codes”
It’s time to get green(er) everyone, get those brand values up-to-date and reviewed as the government is beginning to knuckle down on businesses that mislead falsely implemented green claims. Wait, what’s going on? The CMA (The Competition and Markets Authority) have given the red-light warning to companies that claim their products comply with the law […]
TikTok: The Unofficial Behind the Scenes Olympic Channel
TikTok, the most downloaded app of 2020 is having its moment in the spotlight. Now the question is, how can you utilise it to the best of its capabilities? Before we dive in, maybe you’ve taken a break from the internet for a while and are asking the question… What’s this TikTok, and why is […]
What is a brand?
It’s always a good place to start with the very rules and fundamentals of something, and that’s where we’ll begin this blog post, with the definition of “brand”. There are numerous definitions that exist, but we’ve tried to boil it down to 5 key points. A brand is… More than a colour palette and logo, […]
Masterclass: “Identifying & communicating your brand values” Q&A
On Thursday 3rd June, our expert marketing panel hosted the latest episode in our digital masterclass series: ‘Identifying & communicating your brand values’. The session covered everything you need to know about how to tell your story, align your vision, unearth your values and put what you stand for at the front of everything you […]
Masterclass: “How to use TikTok to supercharge your brand” Q&A
A huge thank you to everyone who attended our recent masterclass “How to use TikTok to supercharge your brand”. We received a series of insightful and thought-provoking questions from the audience, which we have shared a summary of below. Oh, and if you missed the workshop and want to get yourself up to speed with […]
Masterclass: “How to use TikTok to supercharge your brand” takeaways
On Wednesday 18th November, our expert marketing panel hosted the next episode in our digital masterclass series: ‘How to use TikTok to supercharge your brand’. The masterclass helped attendees to understand TikTok, its audiences, the opportunities it presents to their businesses & how they can take advantage of this early growth phase. We analysed who […]
Lord of the Streams – Return of the Cinema?
How are we all doing right now? Are we sitting comfortably, cosy by the fire? Perhaps you’re one of the five UK homes right now tempted to sign up for a streaming service this lockdown and are binging your way through the Netflix catalogue? As predicted in our previous blog, streaming has soared and is […]
It’s Story Time
It’s Story Time Instagram and Facebook Stories, they’re quick, they’re concise and they’re the perfect place to get your fix of adorable animals. With a combined active audience just shy of 3.5 billion, it’s a powerful marketing tool. But how do you ensure your content, and brand, stands out amongst the sea of selfies and […]
5 Golden Rules of Successful Suggestion and Persuasion
I recently went to a local industry event: the Brighton edition of The Curiosity Club. The aim of the evening was to inspire marketers to become more creative, which is something I’m all for. The agenda was certainly a unique one and included a seance of all things! I was sceptical, to say the least… […]
How to Stand Out When Attention Spans Are Short
There’s no denying that we are living in a fast-paced digital world. These days, content is everywhere in one form or another, and we’re all vying for each other’s attention. The impact? Modern consumers have short attention spans and lack patience, demanding fresh content here and now. Your audience can be fickle and what they […]