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# Arke Agency: Arke Agency is a UK-based strategic digital marketing agency specialising in brand and performance marketing, combining data-driven strategy, creative, and digital expertise to drive measurable growth.

## Sitemaps
[XML Sitemap](https://arkeagency.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [How charities can maximise Google Ad Grants](https://arkeagency.com/news/how-charities-can-maximise-google-ad-grants/)
- [How to choose a marketing agency](https://arkeagency.com/news/how-to-choose-a-marketing-agency/)
- [What to consider when looking for an animation agency](https://arkeagency.com/news/process-when-commissioning-animation-agency/)
- [Do We Still Need Keywords? Organic Strategy in the Age of AI Search](https://arkeagency.com/news/do-we-need-keywords-with-ai-search/)
- [Why brand and performance should never be in separate meetings ](https://arkeagency.com/news/brand-and-performance-should-never-be-separate/)
- [Creative Strategy Lessons from Stephen Sondheim](https://arkeagency.com/news/stephen-sondheim-creative-strategy-lessons/)
- [Rethinking Ad Copy Governance](https://arkeagency.com/news/rethinking-ad-copy-governance/)
- [Ads and Website UX](https://arkeagency.com/news/ads-and-website-ux/)
- [ChatGPT Ads: Premium Intent or Premium Hype?](https://arkeagency.com/news/chatgpt-ads/)
- [SEO, AEO, AIO, GEO, SXO… and Social Search](https://arkeagency.com/news/seo-geo-aeo-sxo-and-social-search-in-2026/)
- [Storytelling in Marketing: Striking the balance between factual and emotional in advertising](https://arkeagency.com/news/storytelling-in-marketing/)
- [10 Marketing Tips to Ensure Black Friday Growth](https://arkeagency.com/news/marketing-tips-to-ensure-black-friday-growth/)
- [Clearing 2025](https://arkeagency.com/news/clearing-2025-8-hot-takes-for-uk-he-marketing/)
- [Google AI Mode Ads UK 2025: The Paid-Organic Power Play](https://arkeagency.com/news/google-ai-mode-ads-uk-2025-the-paid-organic-power-play/)
- [Meet Sam](https://arkeagency.com/news/meet-sam-hadley/)
- [Antitrust Rulings](https://arkeagency.com/news/how-googles-antitrust-battles-could-benefit-marketers/)
- [Think Outside the Bot](https://arkeagency.com/news/ai-beyond-your-final-marketing-creative/)
- [Meet Rachael](https://arkeagency.com/news/meet-rachael/)
- [Google Tag Manager in 2025: Tips for a Smarter Tracking Setup](https://arkeagency.com/news/google-tag-manager-in-2025-tips-for-a-smarter-tracking-setup/)
- [Bluesky and the Future of Organic Marketing](https://arkeagency.com/news/bluesky-future-of-organic-marketing/)
- [Are Hashtags Officially #Dead?](https://arkeagency.com/news/how-to-optimise-your-hashtag-social-media-strategy/)
- [Australia’s Social Media Crackdown:](https://arkeagency.com/news/australias-social-media-crackdown/)
- [X vs Threads vs Bluesky: Where Should Marketers Focus in 2025?](https://arkeagency.com/news/x-vs-threads-vs-bluesky/)
- [Instagram and Meta Updates: What Marketers Need to Know](https://arkeagency.com/news/instagram-and-meta-updates-jan-2025/)
- [TikTok Ban: What It Means for UK & Global Social Media Strategies](https://arkeagency.com/news/tiktok-ban-effects-on-uk-strategy/)
- [The Arkenauts Are Back! Four Award Shortlists to Start 2025](https://arkeagency.com/news/four-award-shortlists-to-start-2025/)
- [A|B Testing 101: Split Testing in Google and Microsoft Ads](https://arkeagency.com/news/ab-testing-101-split-testing-in-google-and-microsoft-ads/)
- [Setting the Standard:](https://arkeagency.com/news/arke-ipa-accelerator-dan-member/)
- [Arke’s 2024 Recap](https://arkeagency.com/news/arke-2024-recap/)
- [We’re Officially Certified a Great Place to Work!](https://arkeagency.com/news/arke-great-place-to-work/)
- [What we know about Meta’s “Less Personalised Ads” option for EU users](https://arkeagency.com/news/meta-less-personalised-ads-option-eu/)
- [Lucky Number 13?](https://arkeagency.com/news/awards-season-recap/)
- [As You Wish:](https://arkeagency.com/news/as-you-wish-arkes-brightonseo-recap/)
- [Essential Marketing Tips to Get Ahead of the Game for Black Friday and Cyber Monday](https://arkeagency.com/news/black-friday-how-to-get-ahead-of-the-game/)
- [Arke Does It Again – Finalists in Our 11th Award in Under Two Months!](https://arkeagency.com/news/finalists-in-11th-award/)
- [Meet Kim](https://arkeagency.com/news/meet-kim/)
- [Arke Ascends with London Gatwick in its latest campaign](https://arkeagency.com/news/arke-ascends-with-london-gatwick-in-its-latest-campaign/)
- [The Most Digital Olympics Yet](https://arkeagency.com/news/the-most-digital-olympics-yet-how-brands-are-going-for-gold/)
- [Arke’s Accolades Grow:](https://arkeagency.com/news/arkes-accolades-grow-finalists-at-uk-agency-awards/)
- [Google Search Just Got Smarter:](https://arkeagency.com/news/google-search-just-got-smarter-introducing-the-search-generative-experience-sge/)
- [Award Acclaim for Arke: Five Finalist Categories Announced ](https://arkeagency.com/news/award-acclaim-for-arke-five-finalist-categories-announced/)
- [The Next Phase For Arke](https://arkeagency.com/news/the-next-phase-for-arke-alex-watson-appointed-managing-director/)
- [Out-of-home marketing to stand out](https://arkeagency.com/news/out-of-home-marketing-to-stand-out/)
- [Meet Blair](https://arkeagency.com/news/meet-blair/)
- [Meet Emily](https://arkeagency.com/news/meet-emily/): The Arkenauts are taking over! 🚀
- [Meet Sasha](https://arkeagency.com/news/meet-sasha/)
- [“Write me a title about AI in advertising”](https://arkeagency.com/news/write-me-a-title-about-ai-in-advertising/)
- [Harnessing the Power of Google’s AI Search](https://arkeagency.com/news/harnessing-the-power-of-googles-ai-search-a-guide-to-boost-your-seo-presence/)
- [Mum’s the Word: Maximising the Impact of Mother’s Day Marketing Campaigns](https://arkeagency.com/news/mums-the-word-maximising-the-impact-of-mothers-day-marketing-campaigns/)
- [Leveraging Amazon Prime Video Ads](https://arkeagency.com/news/leveraging-amazon-prime-video-ads/)

## Pages
- [Charities and Nonprofits](https://arkeagency.com/charities-and-nonprofits/)
- [About You](https://arkeagency.com/about-you/)
- [News](https://arkeagency.com/news/)
- [Procurement Manager](https://arkeagency.com/roles/procurement-manager/)
- [Digital Development](https://arkeagency.com/services/digital-development/)
- [Marketing Specialist](https://arkeagency.com/roles/marketing-specialist/)
- [Business Owner/Director](https://arkeagency.com/roles/business-owners-directors/)
- [CMO](https://arkeagency.com/roles/cmo/)
- [Home](https://arkeagency.com/)
- [Solutions: Consolidate Multiple Agencies](https://arkeagency.com/solutions/consolidate-multiple-agencies/)
- [Solutions: Extend My Team](https://arkeagency.com/solutions/extend-my-team/)
- [Solutions: Leverage Specialist Skills](https://arkeagency.com/solutions/leverage-specialist-skills/)
- [Solutions: Fully Outsource Digital](https://arkeagency.com/solutions/fully-outsource-digital/)
- [Landing Page: Award Winning Marketing Agency](https://arkeagency.com/about/award-winning-marketing-agency/)
- [Solutions: Switch Agencies](https://arkeagency.com/solutions/switch-agencies/)
- [Landing Page: Education](https://arkeagency.com/industries/education/)
- [Landing Page: Arts and Culture](https://arkeagency.com/industries/arts-and-culture/)
- [Landing Page: Paid Media Agency](https://arkeagency.com/services/paid-media/)
- [headline blocks](https://arkeagency.com/blocks/): H1 HEADLINE AUTHORITATIVE OFFERING
- [Landing Page: Ecommerce](https://arkeagency.com/industries/ecommerce/)
- [Landing Page: Travel & Tourism](https://arkeagency.com/industries/travel-tourism/)
- [Landing Page: SEO](https://arkeagency.com/services/seo/)
- [Landing Page: Strategy](https://arkeagency.com/services/strategy/)
- [Landing Page: Creative](https://arkeagency.com/services/creative/)
- [Webinar Replay: Search Strategy 360](https://arkeagency.com/webinar-replay-search-strategy-360/): Missed the live session? No problem! Watch the recording of the session below and learn how to refine your search strategies for maximum success.
- [Search Strategy 360: Maximising ROI with SEO & PPC](https://arkeagency.com/agony-arke-search-strategy-360/): Ready to level-up your digital marketing? Join our exclusive webinar on SEO and PPC Search Strategies! Don't miss out, reserve your spot now
- [Modern Slavery Policy](https://arkeagency.com/modern-slavery-policy/)
- [About](https://arkeagency.com/about/)
- [— Creative Portfolio – King’s Entrepreneurship Institute Lookbook 2021](https://arkeagency.com/creative-portfolio/kings-lookbook-2021/)
- [Creative Portfolio – Optima](https://arkeagency.com/creative-portfolio/creative-portfolio-optima/): https://youtu.be/tszV-F9AdU4
- [Creative Portfolio – PLEAD](https://arkeagency.com/creative-portfolio/creative-portfolio-plead/): https://youtu.be/hG_mJNVNA78
- [Creative Portfolio – WREC](https://arkeagency.com/creative-portfolio/creative-portfolio-wrec/): https://youtu.be/-6-yEFV323A
- [Creative Portfolio – Magus](https://arkeagency.com/creative-portfolio/magus/): https://www.youtube.com/watch?v=vIEUAEGG_fc
- [Creative Portfolio – Modern Films – Copilot](https://arkeagency.com/creative-portfolio/copilot/): https://www.youtube.com/watch?v=6psVroDx6eI
- [Creative Portfolio – MAISI](https://arkeagency.com/creative-portfolio/maisi/)
- [Creative Portfolio – Festival of Disruptive Thinking](https://arkeagency.com/creative-portfolio/festival-of-disruptive-thinking/)
- [Creative Portfolio – ICE Benevolent Fund – Christmas Cards](https://arkeagency.com/creative-portfolio/ice-benevolent-fund-christmas-cards/)
- [Creative Portfolio – ICE Benevolent Fund – Donation Envelopes](https://arkeagency.com/creative-portfolio/ice-benevolent-fund-donation-envelopes/)
- [Creative Portfolio – Co Pilot](https://arkeagency.com/creative-portfolio/co-pilot/): https://youtu.be/pVom2mZKlx0
- [Creative Portfolio – King’s Demo Day](https://arkeagency.com/creative-portfolio/kings-college-london-demo-day/): SERVICES USED: CREATIVE STRATEGY | DESIGN | PRINT
- [Creative Portfolio – King’s Hype Reel](https://arkeagency.com/creative-portfolio/kings-hype-reel/)
- [Creative Portfolio – Allsorts](https://arkeagency.com/creative-portfolio/allsorts/): SERVICES USED: ANIMATION
- [Creative Portfolio – D&AD](https://arkeagency.com/creative-portfolio/dad/): SERVICES USED: ANIMATION
- [Creative Portfolio – King’s Magazine](https://arkeagency.com/creative-portfolio/start-magazine/): SERVICES USED: CREATIVE STRATEGY | DESIGN | PRINT

## Case Study
- [Higher Education Marketing: Elevating Course Visibility & SEO Performance](https://arkeagency.com/work/higher-education-marketing-seo-agency/)
- [Arke x IMB – Supporting Local Volunteer Recruitment](https://arkeagency.com/work/imb-local-volunteer-recruitment-at-scale/)
- [The Money Charity Rebranding](https://arkeagency.com/work/the-money-charity-rebranding/): As part of our annual commitment to giving back, Arke selects a small number of charity or community-focused projects each year to support on a pro bono or reduced-fee basis. We connected with The Money Charity after learning they were looking for support with their branding.
- [RCVS: Strategic social media consultancy for better operational foundations](https://arkeagency.com/work/rcvs-strategic-social-media-consultancy/)
- [From Turbulence to Take-off: Changing How Britain Travels to Gatwick with GWR](https://arkeagency.com/work/changing-travels-to-gatwick-with-gwr/)
- [LAMDA: Driving Record Applications with Full-Funnel Paid Media Strategy](https://arkeagency.com/work/lamda-full-funnel-marketing/)
- [Arke: Website Redesign](https://arkeagency.com/work/website-redesign-case-study/)
- [OBU: Record-Breaking Sign-Ups Powering Tomorrow’s Leaders](https://arkeagency.com/work/oxford-brookes-business-school-record-breaking-sign-ups-and-high-performing-ads-powering-tomorrows-leaders/)
- [Envitia: A New Look For a Future-Focused Brand](https://arkeagency.com/work/envitia-a-new-look-for-a-future-focused-brand/)
- [British Film Institute (BFI): Achieving 700% Growth for Independent Cinema](https://arkeagency.com/work/bfi-niche-to-known-growth-for-independent-cinema/)
- [London Gatwick: Changing perceptions amongst London flyers](https://arkeagency.com/work/london-gatwick-changing-perceptions/)
- [CPI: Bringing Innovation to Life](https://arkeagency.com/work/cpi-bringing-innovation-to-life/): The Strategy
- [British Film Institute (BFI): Bringing Hand-Picked Cinema to Untapped Markets](https://arkeagency.com/work/bfi-bringing-hand-picked-cinema-to-untapped-markets/)
- [Asset Bank: A DAM Good Campaign](https://arkeagency.com/work/asset-bank-a-dam-good-campaign/)
- [Health Counts 2024 Survey: Delivering a Decade of Data with Record-Breaking Results](https://arkeagency.com/work/health-counts-2024-survey-delivering-a-decade-of-data-with-record-breaking-results/)
- [Little Knellies: Enhancing Education](https://arkeagency.com/work/enhancing-education-with-little-knellies/)
- [LAMDA: Light’s, Camera, Action for a Short-Course Multi-Channel Strategy](https://arkeagency.com/work/lights-camera-action-for-lamdas-short-course-multi-channel-strategy/)
- [Brighton Festival: Making our city thrive](https://arkeagency.com/work/making-our-city-thrive-with-brighton-festival/)
- [Brighton i360: Summiting Success and Elevating  Through Dynamic Brand Activation](https://arkeagency.com/work/summiting-success-elevating-brighton-i360-through-dynamic-brand-activation/)
- [Allsorts Youth Project: A Creative Refresh for training material](https://arkeagency.com/work/creative-refresh-for-allsorts-youth-projects-training-material/)
- [Joint Living: Record Results in Luxury Student Living](https://arkeagency.com/work/record-results-in-luxury-student-living/)
- [BlippAR: A Full Service Campaign](https://arkeagency.com/work/a-full-service-campaign-for-blippar/)
- [Shay & Blue: The Scent of Success – an award-winning perfume campaign](https://arkeagency.com/work/the-scent-of-success-an-award-winning-perfume-campaign/)
- [Keele Clearing: Predicting Progress](https://arkeagency.com/work/keele-university-clearing-campaign/)
- [Arke x KCL: Working with a range of faculties](https://arkeagency.com/work/kcl-x-arke/): OPTIMA, or Online Parent Training for the Initial Management of ADHD, is a research programme working in consultation with parents of neurodiverse children. Find out how we improved the functionality and usability of their website, to make caring for neurodiverse children easier.
- [Kaleidoscope: Boosting Global Buzz](https://arkeagency.com/work/kaleidoscope-home-entertainment/)
- [Shay & Blue: Halloween Brand Activation](https://arkeagency.com/work/shay-and-blue-halloween-brand-activation/)
- [Soho Theatre: An Integrated Paid Media Campaign](https://arkeagency.com/work/soho-theatre-festival-show/)
- [Soho Theatre: Always On](https://arkeagency.com/work/soho-theatre/)
- [Soho Theatre: Success of Jessie Cave](https://arkeagency.com/work/jessie-cave-soho-theatre/)
- [Keele University: International Postgraduate Recruitment](https://arkeagency.com/work/keele-university-international-postgraduate-recruitment/)
- [Curzon: Evidence based marketing](https://arkeagency.com/work/curzon/)
- [Brighton Chamber: Brighton & Hove Living Wage Campaign](https://arkeagency.com/work/brighton-chamber/)
- [Copilot:](https://arkeagency.com/work/modern-films-copilot/)
- [Keele University: Niche course promotion](https://arkeagency.com/work/keele-university-artificial-intelligence-data-science/)
- [LAMDA: Multi-channel paid media strategy](https://arkeagency.com/work/lamda/)
- [UWE Bristol: Paid media training](https://arkeagency.com/work/uwe-bristol/)
- [Keele University: Maximising Open Day Registrations](https://arkeagency.com/work/keele-open-days/)
- [Regent’s University London: Instant Experience](https://arkeagency.com/work/regents-university-london-instant-experience/)
- [King’s College London: Creative Rebrand](https://arkeagency.com/work/kings-college-london-creative-rebrand/)
- [Keele University: Foundation Year](https://arkeagency.com/work/keele-university-foundation-year/)
- [Keele University Spotify Advertising](https://arkeagency.com/work/keele-university-spotify-advertising/)
- [Chesterfield College Group: Google Analytics Training](https://arkeagency.com/work/chesterfield-college-group/)
- [University for the Creative Arts: Recruitment Campaign for Digital Transformation](https://arkeagency.com/work/university-for-the-creative-arts/)
- [St George’s, University of London: Increasing applications during a global pandemic](https://arkeagency.com/work/st-georges-university-of-london/)
- [King’s College London: Magazine Design](https://arkeagency.com/work/kings-college-london-magazine-design/)
- [Andover College: Increasing open day attendees](https://arkeagency.com/work/andover-college/)
- [College of West Anglia: Google Ads training](https://arkeagency.com/work/college-of-west-anglia/)
- [Keele University: Clearing in a COVID world](https://arkeagency.com/work/keele-university-clearing/)
- [Regent’s University London: Hitting targets whilst maintaining budget](https://arkeagency.com/work/regents-university-london/)

## Career
- [Key Account Manager – Maternity Cover](https://arkeagency.com/careers/key-account-manager-maternity-cover/)
- [Paid Media Manager](https://arkeagency.com/careers/paid-media-manager-2/)
- [Account Director](https://arkeagency.com/careers/account-director-2025/)

## Testimonial